Why Greencode invested in eMabler

We recently announced our investment in eMabler, an open API-first EV charging management platform. Leading their €5.5m Series A round, we are excited to back eMabler's mission to make EV charging simple, reliable, and genuinely open.

"The European EV charging market is accelerating, and the next decade will be won by the software layer underneath it. eMabler saw that early, made the architectural bet on openness, and has the Nordic customer base to prove it works. We're backing an exceptional team with genuine eMobility depth, a disciplined approach to building, and a clear view of where this market is heading," says Ines Bergmann-Nolting, Managing Partner at Greencode Ventures.

About eMabler

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Founded in Helsinki in 2019, eMabler runs an open, API-first Charge Point Management System (CPMS) that lets businesses embed EV charging directly into their own platforms rather than handing their customers over to a third-party app. Energy companies, parking operators, retailers, and transport providers plug into eMabler through hundreds of ready integrations, compose the modules they need – charge point management, dynamic load balancing, tariff and invoicing, ad hoc payments, roaming, energy management – and keep the customer relationship on their own brand. 

eMabler’s customer base spans the Nordic energy and mobility landscape. Finland’s largest retailer, S Group, operates its ABC Charging via eMabler, and has become Finland’s number one public charging operator with over 50% market share by tying charging into its loyalty program and app. State-owned energy major Neste offers integrated charging to fleet customers through its own digital channels, and Nordic parking giants AimoPark and TimePark have bundled parking and charging into a single app experience, driving higher revenue per customer and improved loyalty. 

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The opportunity

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The European EV charging market is entering a decisive transition phase, evolving from a hardware-led infrastructure rollout into a software- and energy-centric ecosystem shaped by regulation, grid constraints, and rapid electric vehicle adoption. Battery electric vehicles now exceed 17% of new registrations in Europe, with the Nordics running far ahead – Norway reached 96% BEV share of new car sales in 2025.

As a result, the market is shifting away from vertically integrated, proprietary charging solutions toward open, software-defined platforms that can orchestrate charging operations across heterogeneous hardware, energy systems, and customer touchpoints.

Regulation is accelerating the shift. The EU's Alternative Fuels Infrastructure Regulation (AFIR) introduces binding requirements on charger density, roaming, ad hoc payments, data sharing, and Plug & Charge, effectively mandating a new level of backend sophistication for charge point operators, energy companies, and parking operators. 

Against this backdrop, Boston Consulting Group projects European EV charging software revenue growing from approximately €390 million in 2023 to €1.9 billion by 2030, with the fastest growth in add-on services such as smart charging, dynamic pricing, and vehicle-to-grid integration.

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The team

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eMabler is led by experienced co-founders Juha Stenberg (CEO) and Ville Parviainen (CTO). They both previously worked at Ensto, where Juha led the EV charging venture and Ville ran the software division. They had already spent years inside the eMobility industry, and left to build eMabler with a specific conviction about what the market would need. 

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The impact

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eMabler addresses a critical bottleneck in the green transition: the operational underutilization of EV charging infrastructure. Its platform turns fragmented, manually operated networks into data-driven, automated systems that directly support the reliability and scalability of the infrastructure upon which mass EV adoption depends.

eMabler's impact operates on two levels. At the network level, remote monitoring, diagnostics, and self-healing capabilities increase charger uptime and reduce the time between fault detection and resolution, directly improving the end-user experience that drives EV confidence and adoption. At the operator level, the platform reduces the OpEx burden of running charging infrastructure by minimising unnecessary physical site visits and extending hardware lifespans through predictive maintenance. Each charging session delivered through the platform avoids an estimated 17 kg of CO₂ compared to an equivalent fossil-fuel journey. 

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What’s next

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eMabler is building the open software layer Europe's charging infrastructure will run on. The Series A will accelerate eMabler’s expansion into Central Europe, particularly Germany and the UK, while advancing product development for grid-aware charging solutions that turn EV loads into energy system assets. With strong Nordic proof points, experienced founders, and a roadmap pointed at the highest-value parts of the stack, eMabler is positioned to redefine how charging networks are built and operated across the continent. We're proud to back Juha, Ville, and the team as they take the platform into its next phase.

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Building something transformational? Get in touch: hello@greencode.vc

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